Isolated they may be, but alone they are not

Folks say some stories deserve to be told, and the story of Enactus LSR is no less. Established on the foundation called ‘will’- a determination to bring change in people’s lives.
It all started at Mangar- an isolated village on the Gurgaon-Faridabad expressway, unnoticed behind the luxury apartments and corporate offices of the millennium city of Gurugram. The inhabitants were disconnected from civilization and even basic sanitization needs.

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Recognizing this need lead to the birth of Project Auric. Working with the most suppressed section of the village community – the women, the students of Lady Shri Ram College took the initiative and trained them in the process of manufacturing a simple dish washing liquid in order to attain their trifold vision of improving the standard of living through sustainable model of income generation; promotion of cleanliness, sanitation and environmental preservation by use of recycled PET bottles that help reduce carbon footprint.

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With the help of a Gurugram-based NGO that oversees the production process, a group 5 women belonging to a Self Help Group manufactured the product. Priced at a cost effective amount of Rs.40,  Auric paved a way to break the social taboos and stigma as the women took the forefront to support their families financially. The students’ concerted efforts to supply Auric to various hotels, restaurants, caterers and households enabled each woman to earn over thirty thousand last year. They were generously supported by pioneer organizations that recognized their efforts in the form of grants such as KPMG Business Ethics Grant, Enactus Mahindra Rise Special Competition, Enactus Unilever Special Competition Grant and Walmart Women’s Economic Empowerment Project Partnership.

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As these students continue their journey to transform their dreams to reality, they aim to make Auric a household name and give these women a sustainable source of income. To support them and their cause, drop in a mail at enactusunion@gmail.com .